GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, homedepot.com, lowes.com and acehardware.com shows Brady, a brand of Brady Corporation (NYSE: BRC), commanding an average product price of $51.35 year to date. Revenue distribution is notably balanced between two dominant channels, with Amazon accounting for 42.0% of year-to-date revenue and homedepot.com close behind at 40.2%. Lowe's contributes a further 16.2%, while acehardware.com remains marginal at 1.1%. Momentum has softened over the May–July window, with revenue falling 14.7% month over month and 19.1% across the period overall. Pricing moved in the opposite direction, climbing 6.1% over the same stretch to reach $58.58, an 8.7% monthly increase that suggests a shift toward higher-value items even as volume contracted.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Brady on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brady.
BY REVIEW COUNT
Across 212K ratings on 4 channels, Brady averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 212K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.07
Price
$170K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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