GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across acehardware.com and Amazon, Pequa registered an average product price of $15.35 over the tracked period. Ace Hardware accounted for the majority of measured revenue at 58.7%, while Amazon contributed 40.8%, indicating a distribution mix weighted toward the hardware retail channel rather than marketplace sales. Revenue momentum has been mixed, with the most recent month up 2.4% versus the prior month but overall sales down 9.4% across the May–July trend window. Pricing, by contrast, has trended upward, reaching $15.99 in the latest month, a 2.0% month-over-month gain and a 2.1% increase over the period. The combination of firming prices and softer revenue suggests unit volumes, rather than price positioning, are the primary drag on performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Pequa on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pequa.
BY REVENUE
Pequa sells 41% online and 59% offline. Online runs through 2 channels; offline through 1.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 22K ratings on 2 channels, Pequa averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
