GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Ace Hardware, Amazon and Lowe's shows Anvil, a brand owned by Gildan Activewear (NYSE: GIL), concentrating the vast majority of its sales in two retailers. Home Depot accounted for 43.4% of year-to-date revenue and Ace Hardware a further 37.6%, leaving Amazon at 10.6% and Lowe's at just 8.3%. Revenue trended sharply lower over the May–July window, falling 9.7% month over month and 34.2% across the period overall. Average selling price told a mixed story, ending at $14.04 after a 7.5% monthly gain yet down 11.2% over the full stretch, against a period average of $11.40. The combination of steep revenue decline and softening average price suggests channel mix and assortment shifts are worth close monitoring in the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Anvil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Anvil.
BY REVENUE
Anvil sells 62% online and 38% offline. Online runs through 3 channels; offline through 1.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 415K ratings on 4 channels, Anvil averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 415K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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