GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, Anvil maintains a strong retail presence with Ace Hardware commanding the largest revenue share at 45.7%, followed closely by Home Depot at 39.8%. Amazon and Lowe's account for a combined 14.4% of revenue share, indicating that Anvil's distribution strategy is heavily weighted toward traditional hardware retailers. The brand's average product price sits at $10.37, though its average price has surged by 111.0% over the tracked period, signaling a notable shift in product mix or pricing strategy. Overall, Anvil's revenue grew 12.9% during the reporting window, reflecting healthy momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 101% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Anvil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Anvil.
BY REVENUE
Anvil sells 53% online and 47% offline. Online runs through 3 channels; offline through 1. Online share has moved from 51% in Jan to 76% in May.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 339K ratings on 4 channels, Anvil averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 339K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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