GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com and homedepot.com from January 1 to July 31, 2026, The Basement Watchdog — a brand of the privately held Illinois manufacturer Glentronics, Inc. — commands an average product price of $104.04. Amazon dominates the brand's revenue mix at 83.1% share, leaving acehardware.com at 12.8% and homedepot.com at a modest 4.1%. Over the May–July 2026 timeseries window, revenue fell 23.9%, though the most recent month showed a modest 1.8% month-over-month recovery. Pricing moved in the opposite direction, with the average selling price climbing 8.0% month-over-month to $111.45 and 6.8% across the period. The combination of rising prices and softer revenue suggests unit volumes, rather than pricing power, are the pressure point for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for The Basement Watchdog on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for The Basement Watchdog.
BY REVENUE
The Basement Watchdog sells 87% online and 13% offline. Online runs through 2 channels; offline through 1.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 61K ratings on 3 channels, The Basement Watchdog averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO THE BASEMENT WATCHDOG
