GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com and homedepot.com from January 1 to July 31, 2026 shows Green Gobbler, a brand of privately held PurposeBuilt Brands, generating 84.8% of year-to-date revenue on Amazon alone. Ace Hardware follows at 13.3%, while homedepot.com contributes just 1.1%, underscoring a heavily concentrated distribution footprint. Revenue momentum has been positive, growing 11.4% month over month and 15.5% overall across the May–July 2026 timeseries window. Pricing has held firm at an average of $19.79 year to date, rising 1.6% in the latest month to $20.19 and 0.6% over the period. The combination of rising volume and stable-to-higher average selling prices suggests demand is absorbing incremental price increases without resistance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Green Gobbler on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Green Gobbler.
BY REVENUE
Green Gobbler sells 86% online and 14% offline. Online runs through 2 channels; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 3.12M ratings on 3 channels, Green Gobbler averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 3.12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.82
Price
$9.6K
Revenue
$13.20
Price
$8.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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