GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Lowe's and Menards, Ultra Fresh recorded an average product price of $27.55. Amazon accounted for the majority of tracked revenue at 57.3%, with lowes.com close behind at 41.5% and menards.com contributing just 1.2%. Over the May–July 2026 window, revenue declined 9.9%, including a 5.9% month-over-month drop in the most recent period. Pricing softened even faster, with the average selling price falling 15.1% across the same stretch to $24.28, a 15.4% single-month decrease. The combination of falling revenue and sharper price erosion suggests discounting has not yet translated into volume gains, while the near-even split between the top two retailers leaves the brand heavily dependent on two channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ultra Fresh on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Fresh.
BY REVIEW COUNT
Across 362K ratings on 3 channels, Ultra Fresh averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 362K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$80.63
Price
$291K
Revenue
$67.99
Price
$189K
Revenue
$7.09
Price
$158K
Revenue
$19.09
Price
$92K
Revenue
$34.77
Price
$86K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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