SUNDAY

SUNDAY Market Overview

SUNDAY's offline retail footprint, tracked by Grips Intelligence across Amazon, menards.com and homedepot.com from January 1 to July 31, 2026, shows a brand heavily concentrated in a single channel, with Amazon accounting for 88.8% of year-to-date revenue. The remaining share is split between menards.com at 7.1% and homedepot.com at just 3.1%, leaving limited diversification across the tracked retail base. Average product price sits at $30.37, though pricing has softened notably, declining roughly 15.0% over the period and slipping another 0.8% month-over-month to $26.71. Revenue has followed a similar trajectory, down 6.2% versus the prior month and 14.9% overall across the May through July timeseries window. Top-selling items skew toward higher-priced multi-packs near the $49 mark, suggesting the average price decline is driven by mix shifts toward entry-level offerings rather than uniform discounting.