GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Deroma generated its revenue almost exclusively through two retailers between January and April 2026, with Ace Hardware commanding 49.4% and Menards capturing 48.4% of total revenue share, while Lowe's trailed significantly at just 2.1%. The brand experienced impressive momentum during this period, with revenue surging 139.7% overall across the three tracked retailers. Despite this strong growth, Deroma maintained an accessible average product price of $7.46, though pricing varied dramatically by retailer, with top products at Lowe's listed at over $370 compared to entry-level items under $3 at Ace Hardware and Menards. The brand's average price also saw a notable 16.5% increase over the tracked period, suggesting a possible shift toward higher-value product sales.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 140% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 17% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Deroma on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Deroma.
BY REVENUE