Deroma

Deroma Market Overview

Grips Intelligence in-store data covering January 1 to July 31, 2026 across Menards, Ace Hardware and Lowe's shows Deroma, a portfolio brand of London-based investment manager Njord Partners, concentrating the majority of its sales at a single retailer. Menards accounts for 62.5% of year-to-date revenue, with Ace Hardware at 30.2% and Lowe's trailing at 7.3%. The brand's average product price sits at $8.48 across the tracked period, though monthly pricing has climbed 16.1% and reached $9.47 in the most recent month. That pricing strength has not translated into volume, as revenue fell 35.1% month over month and is down 59.4% over the May–July window. The combination of rising prices and steep revenue declines suggests distribution or seasonal shelf-space pressure rather than a demand shift alone.