GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Farm General generated the majority of its revenue through acehardware.com, which accounted for 72.7% of total revenue share between January and April 2026, followed by menards.com at 27.3%. During this period, the brand experienced remarkable revenue growth of 624.2%, signaling a significant surge in consumer demand. The average product price for Farm General stood at $41.84, though pricing showed a notable 33.0% decrease over the tracked period, suggesting a strategic shift toward more competitive or value-oriented positioning. Month-over-month revenue continued its upward trajectory with a 24.1% increase in the most recent month, reinforcing the brand's strong growth momentum across its retail partners. These insights highlight Farm General's expanding footprint in the retail landscape, with Ace Hardware serving as its dominant sales channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 624% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 33% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Farm General on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Farm General.