Farm General

Farm General Market Overview

Farm General, a proprietary brand of privately held Ragan & Massey, LLC, shows a concentrated retail footprint in Grips Intelligence in-store data spanning January 1 to July 31, 2026 across two tracked channels, acehardware.com and menards.com. Ace Hardware accounts for the clear majority of year-to-date revenue at 65.1%, with Menards contributing the remaining 34.9%. Momentum has been positive, with revenue up 14.2% month over month and 26.3% overall across the May through July 2026 trend window. Pricing has climbed alongside volume, with the average price reaching $37.63 in the latest month, a 7.5% monthly increase and a 23.7% rise over the period, against a year-to-date average of $36.53. That combination of rising prices and expanding revenue suggests the brand is gaining shelf traction without discounting, according to Grips Intelligence.