GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, homedepot.com and lowes.com from January 1 to July 31, 2026, NATRIA shows a distribution mix heavily concentrated in a single channel. Amazon accounts for 71.0% of year-to-date revenue, with acehardware.com contributing 21.5% and homedepot.com and lowes.com trailing at 5.4% and 1.8% respectively. Momentum has been strong in recent months, with revenue up 33.1% month over month and 29.4% overall across the May–July tracking window. That growth came alongside softer pricing, as the average price slipped 3.4% month over month to $13.87 and fell 2.8% across the period, against a year-to-date average of $14.32. The brand sits under SBM Life Science, a privately held group, meaning its momentum is best read through retail channel data rather than public reporting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for NATRIA on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for NATRIA.
BY REVENUE
NATRIA sells 78% online and 22% offline. Online runs through 3 channels; offline through 1. Online share has moved from 78% in Mar to 86% in Jul.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 272K ratings on 4 channels, NATRIA averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 272K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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