St. Paul

St. Paul Market Overview

St. Paul, a privately held brand, posted an average product price of $126.92 across the January 1 to July 31, 2026 period, according to in-store data tracked by Grips Intelligence. Menards.com dominates the brand's retail footprint with a commanding 98.8% revenue share, leaving homedepot.com with just 1.2%. Recent momentum has been mixed, with monthly revenue ticking up 1.4% against the prior month but declining 1.6% across the May through July 2026 window. Pricing, meanwhile, has trended upward, rising 1.7% month-over-month to $125.45 and gaining 5.8% over the tracked period. This combination of rising average prices and softening revenue suggests unit volumes may be under pressure despite the brand's entrenched position at its primary retail partner.