GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, St. Paul demonstrated remarkable growth with revenue surging 93.1% over the tracked period across retailers including Menards and Home Depot. The brand's retail presence is heavily concentrated, with menards.com commanding a dominant 98.3% share of total revenue compared to just 1.7% for homedepot.com. St. Paul products carry an average price point of $149.23, though pricing has seen a notable 36.4% decrease over the observed period. The brand also showed strong recent momentum, with month-over-month revenue growth of 10.8% in the latest period. This pricing shift, combined with accelerating sales volume, suggests St. Paul is pursuing an aggressive market penetration strategy within the home improvement retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 93% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 36% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for St. Paul on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for St. Paul.