GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Menards, Lowe's, and Amazon, Shepherd Hardware — a retail division of privately held Colson Group — generated the majority of its revenue at Menards, which accounted for 55.7% of year-to-date sales. Lowe's followed closely at 42.2%, while Amazon contributed just 1.9%, underscoring a heavily brick-and-mortar-weighted distribution footprint. The brand's average product price sat at $6.29, positioning it firmly in the low-price, high-volume tier of its category. Momentum softened over the May–July window, with revenue declining 4.4% overall and 3.8% month-over-month in the most recent period. Average pricing held broadly stable across the same stretch, slipping just 0.1%, suggesting the revenue dip stemmed from volume rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Shepherd Hardware on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Shepherd Hardware.
BY REVIEW COUNT
Across 463K ratings on 3 channels, Shepherd Hardware averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 463K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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