GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 tracks Shepherd Hardware, a retail division of privately held Colson Group, across Menards, Lowe's, and Amazon. Menards leads the brand's channel mix at 53.8% of year-to-date revenue, with Lowe's close behind at 44.3% and Amazon accounting for just 1.8%. The average product price sits at $6.37, reflecting a portfolio weighted toward low-ticket, high-volume items. Momentum was mixed over the June–August window, with revenue up 3.8% month over month yet essentially flat overall at a 0.2% decline. Average pricing followed a similar pattern, climbing 4.1% to $6.60 in the most recent month while holding steady across the full period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Shepherd Hardware on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Shepherd Hardware.
BY REVENUE
Shepherd Hardware sells 5% online and 95% offline. Online runs through 2 channels; offline through 2.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 362K ratings on 3 channels, Shepherd Hardware averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 362K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.87
Price
$11K
Revenue
$23.14
Price
$7.5K
Revenue
$18.83
Price
$6.5K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
