According to in-store data from Grips Intelligence, OOK generated revenue across four major retailers between January and May 2026, with Amazon commanding the largest share at 57.3%, followed by Menards at 28.9%, Ace Hardware at 9.7%, and Home Depot at 3.2%. The brand maintained a relatively accessible average product price of $6.10 across all tracked retailers during this period. Notably, OOK's average price saw a 4.2% increase over the tracked timeframe, suggesting a gradual shift toward higher-priced product mix or pricing adjustments. However, the brand experienced a 13.7% decline in overall revenue during the March to May 2026 period, indicating potential seasonal softening or competitive pressure. With its revenue heavily concentrated between Amazon and Menards — together accounting for over 86% of sales — OOK's retail distribution strategy appears notably top-heavy across the hardware retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OOK on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for OOK.
BY REVENUE
OOK sells 57% online and 43% offline. Online runs through 3 channels; offline through 2. Online share has moved from 9% in Jan to 61% in May.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 386K ratings on 4 channels, OOK averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 386K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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