Home/Insights/Brands/OOKProduct Intelligence - 2026 YTD USA

OOK

200K+

Products Sold, Jan to May 2026

1,300+

# Offline Stores

$5.73

Avg. Price

4.6

Avg. Rating

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OOK Market Overview

According to in-store data from Grips Intelligence, OOK generated revenue across four major retailers between January and May 2026, with Amazon commanding the largest share at 57.3%, followed by Menards at 28.9%, Ace Hardware at 9.7%, and Home Depot at 3.2%. The brand maintained a relatively accessible average product price of $6.10 across all tracked retailers during this period. Notably, OOK's average price saw a 4.2% increase over the tracked timeframe, suggesting a gradual shift toward higher-priced product mix or pricing adjustments. However, the brand experienced a 13.7% decline in overall revenue during the March to May 2026 period, indicating potential seasonal softening or competitive pressure. With its revenue heavily concentrated between Amazon and Menards — together accounting for over 86% of sales — OOK's retail distribution strategy appears notably top-heavy across the hardware retail landscape.

Revenue Share by Channel
Data covers Amazon, Menards, Ace Hardware, Home Depot

OOK's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.

Monthly revenue

Indexed values, 0-100

OOK's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.

Average price

Absolute values in $

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OOK's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for OOK on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

OOK's channels

REVENUE SHARE

Revenue distribution across tracked channels for OOK.

Channels by revenue share

Distribution in %

OOK's online vs offline revenue split

BY REVENUE

OOK sells 57% online and 43% offline. Online runs through 3 channels; offline through 2. Online share has moved from 9% in Jan to 61% in May.

Revenue by channel

Share of total revenue across all channels

Online

57%

43%

Offline

Online share trend

Jan – May

Online channels

57%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

43%

Menards stores
Ace Hardware stores

OOK's customer ratings

BY REVIEW COUNT

Across 386K ratings on 4 channels, OOK averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 386K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for OOK

BY REVENUE

Home Depot
Home Depot
#110 lbs. Capacity Readynail Picture Hanger (40-Pack)

$13.77

Price

$8.8K

Revenue

#230 lbs. Capacity Readynail Picture Hanger (30-Pack)

$13.96

Price

$6.9K

Revenue

#3ReadyNail Small Sawtooth Hanger (1-Pack)

$13.20

Price

$3.14K

Revenue

#4½  in. 110 ft. 25 lbs. 18-Gauge Galvanized Steel Wire (2-Pack)

$10.56

Price

$2.19K

Revenue

#550 lb. Steel Professional Picture/Mirror Hanging Kit (20-Piece)

$19.16

Price

$1.97K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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