OOK

OOK Market Overview

According to Grips Intelligence in-store data tracked across Amazon, menards.com, acehardware.com, homedepot.com and lowes.com from January 1 to July 31, 2026, OOK — a brand under Hillman Solutions Corp. (NASDAQ: HLMN) — generated the majority of its revenue on Amazon, which held a 52.4% share. Menards was the clear second channel at 30.9%, while acehardware.com contributed 10.1% and Home Depot and Lowe's together accounted for under 7%. The brand's average selling price sat at $5.78, though it slipped to $5.72 in the most recent month, a 1.6% month-over-month decline. Over the May–July 2026 window, average price fell 4.5% overall, pointing to a gradual shift toward lower-priced assortments or heavier promotional activity. Revenue declined 14.0% across the same period, indicating that softer pricing has not translated into volume gains.