Sports Afield

Sports Afield Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across three major home improvement retailers, Sports Afield commands an average product price of $663.85. Home Depot is the brand's dominant retail partner, capturing 55.3% of total revenue share, followed by Menards at 30.8% and Lowe's at 13.9%. The brand experienced a notable 32.6% decline in revenue over the tracked period, even as its average price saw a 7.3% month-over-month increase in the most recent period. This divergence between rising prices and falling revenue suggests potential volume softening for Sports Afield across these key retail channels. These insights underscore shifting demand dynamics worth monitoring for the brand heading into the second half of 2026.