Sports Afield

Sports Afield Market Overview

Sports Afield, a brand held by privately owned Field Sports Publishing Inc., generated an average product price of $798.73 across in-store sales tracked by Grips Intelligence from January 1 to July 31, 2026 at Home Depot, Lowe's and Menards. Home Depot dominates the brand's distribution with 64.8% of year-to-date revenue, followed by Lowe's at 19.0% and Menards at 16.2%. Revenue trended positively in the most recent month, rising 8.0% month-over-month, though it remains down 8.7% across the May–July 2026 window. Average selling price climbed to $1,009.35, up 3.0% month-over-month and 8.8% over the three-month period, pointing to a shift toward higher-priced assortments. That pricing momentum, combined with concentrated retail exposure at a single dominant channel partner, is the key dynamic to watch for the brand heading into the second half of 2026.