Outdoor Essentials

Outdoor Essentials Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, menards.com, homedepot.com and acehardware.com shows Outdoor Essentials, a brand of UFP Industries (NASDAQ: UFPI), generating 63.1% of year-to-date revenue on Amazon alone. Menards.com contributes a further 25.0%, with homedepot.com at 9.1% and acehardware.com at just 2.5%, underscoring a heavily concentrated two-channel mix. Revenue rose 6.2% over the tracked period, though the most recent month slipped 3.9% against the prior month. Pricing has been the more dramatic story, with the average selling price falling 33.2% overall and dropping 21.4% month over month to $19.06, well below the $26.37 year-to-date average. That widening gap between volume growth and price erosion suggests promotional activity and a shift toward lower-priced items are driving much of the recent top-line movement.