Outdoor Essentials

Outdoor Essentials Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, menards.com, acehardware.com and homedepot.com, Outdoor Essentials — a brand of UFP Industries (NASDAQ: UFPI) — shows a heavily concentrated channel mix. Amazon alone accounts for 68.5% of year-to-date revenue, with menards.com contributing another 26.5%, leaving acehardware.com (2.6%) and homedepot.com (2.1%) as marginal contributors. The average product price sits at $23.45 year-to-date, though pricing has trended sharply lower, falling 23.3% over the tracked period to $18.55. Revenue followed a similar path, declining 12.9% month-over-month and 16.6% across the measured window. Taken together, the data points to a brand whose growth is tightly tied to two retail destinations while softening price realization weighs on top-line performance.