GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Scrub Daddy generated the vast majority of its revenue through Amazon, which accounted for 90.7% of total revenue share between January and May 2026, followed by Lowes.com (4.2%), Acehardware.com (2.7%), and Menards.com (2.2%). The brand's average product price stood at $13.87 across all tracked retailers during this period. Scrub Daddy demonstrated consistent growth momentum, with overall revenue increasing by 8.0% over the tracked period. Average prices also trended upward, rising 5.5% overall, suggesting strengthening demand or a shift toward higher-priced multi-pack offerings. This heavy concentration on Amazon highlights the brand's digital-first retail strategy across the home cleaning category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Scrub Daddy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Scrub Daddy.
BY REVENUE
Scrub Daddy sells 91% online and 9% offline. Online runs through 1 retailer; offline through 3.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 2.1M ratings on 4 retailers, Scrub Daddy averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 2.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.99
Price
$2.6M
Revenue
$13.99
Price
$2.33M
Revenue
$21.97
Price
$820K
Revenue
$29.98
Price
$739K
Revenue
