GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, menards.com and acehardware.com from January 1 to September 30, 2026, Scrub Daddy's sales remain heavily concentrated in a single channel. Amazon alone accounts for 88.4% of year-to-date revenue, leaving lowes.com (5.6%), menards.com (3.0%) and acehardware.com (2.7%) to split the remainder. Pricing has softened notably, with the average selling price falling 15.0% over the tracked period to $12.36, against a year-to-date average of $13.40. Revenue has followed a similar trajectory, declining 14.7% overall and 5.7% month-over-month in the most recent period. The assortment spans a wide price range, from $3.99 single-pack items at Ace Hardware to a $29.74 grill brush on Amazon, suggesting room to rebalance mix toward higher-ticket SKUs as average prices compress.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Scrub Daddy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Scrub Daddy.
BY REVENUE
Scrub Daddy sells 90% online and 10% offline. Online runs through 1 channel; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.9M ratings on 4 channels, Scrub Daddy averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3.99
Price
$68K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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