GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, FOGO generated an 18.0% revenue increase across Lowes, Ace Hardware, Amazon, and Home Depot during the January to May 2026 period. The brand's offline revenue is heavily concentrated between two home improvement retailers, with Lowes commanding 40.6% and Ace Hardware closely following at 39.7% of total revenue share. Amazon accounts for 17.7% of FOGO's revenue, while Home Depot trails significantly at just 1.9%. FOGO products carry an average price point of $30.33, though pricing has trended slightly downward with a 1.5% decrease over the tracked period.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for FOGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for FOGO.
BY REVENUE
FOGO sells 59% online and 41% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 44% in Jan to 57% in May.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 71K ratings on 4 retailers, FOGO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
