GRIPS CUSTOMERS & RESEARCH PARTNERS
FOGO, a brand of privately held Susshi International Inc., generated an average product price of $30.30 across tracked retail channels between January 1 and July 31, 2026, according to in-store data from Grips Intelligence. Distribution is concentrated among two retailers, with lowes.com accounting for 42.5% of year-to-date revenue and acehardware.com close behind at 38.4%, while Amazon contributed 17.1% and homedepot.com just 2.0%. Recent momentum has been mixed: revenue rose 8.5% month over month in the latest period tracked, yet remains down 2.8% overall across the May–July window. Pricing has softened over the same stretch, with the average price falling 9.6% month over month to $28.29 and declining 5.7% overall. The combination of easing prices and a modest revenue rebound suggests FOGO is leaning on promotional positioning to defend volume within its top two accounts.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for FOGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for FOGO.
BY REVENUE
FOGO sells 62% online and 38% offline. Online runs through 3 channels; offline through 1.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 73K ratings on 4 channels, FOGO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 73K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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