GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Masterbuilt demonstrated strong momentum across Amazon, Home Depot, Menards, and Lowe's, with overall revenue growing 57.2% during the tracked period. Amazon dominated as the leading retail channel, commanding a 73.8% share of Masterbuilt's total revenue, far outpacing Home Depot at 13.5% and Menards at 7.4%. The brand's average product price rose significantly by 47.6% over the period, reaching $182.16 by the most recent month, signaling a notable shift toward higher-priced product lines. Masterbuilt's average product price across all retailers stood at $147.38, though premium offerings at Home Depot — such as the Gravity Series XT at nearly $1,800 — reflect the brand's expanding range. This upward trend in both revenue and pricing suggests Masterbuilt is strengthening its market position heading into the peak outdoor season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 57% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 48% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Masterbuilt on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Masterbuilt.
BY REVENUE
Masterbuilt sells 90% online and 10% offline. Online runs through 3 retailers; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 885K ratings on 4 retailers, Masterbuilt averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 885K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$205.58
Price
$562K
Revenue
$899.00
Price
$258K
Revenue
