GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Royal Oak generated nearly half of its revenue through Lowes.com (49.7%) between January and May 2026, followed by Menards.com at 27.4% and Amazon at 18.0%, with Home Depot trailing at just 4.9%. The brand's average product price during this period was $12.24, reflecting a modest 1.9% overall decline in average pricing. Royal Oak demonstrated strong momentum with an impressive 79.3% revenue growth over the tracked period across these four major retailers. Notably, the most recent month saw a significant 38.6% month-over-month revenue increase, suggesting accelerating demand. This distribution pattern highlights Royal Oak's heavy reliance on Lowe's as its primary revenue driver, capturing nearly as much share as all other tracked retailers combined.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 79% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Royal Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Royal Oak.
BY REVENUE
Royal Oak sells 27% online and 73% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 34% in Jan to 21% in May.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 68K ratings on 4 retailers, Royal Oak averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 68K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
