GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kingsford generated the largest share of its revenue through lowes.com (39.9%), followed by acehardware.com (29.7%) and Amazon (23.5%) during the January to May 2026 period across five tracked retailers. The brand experienced significant revenue growth of 56.1% over the tracked timeframe, signaling strong seasonal demand. Kingsford's average product price stood at $13.41, with pricing remaining relatively stable as average prices dipped only 1.2% over the period. Notably, homedepot.com and menards.com together accounted for just 6.8% of revenue share, suggesting a highly concentrated retail distribution strategy. The month-over-month revenue surge of 29.4% further underscores accelerating momentum heading into the peak grilling season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 64% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kingsford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kingsford.
BY REVENUE
Kingsford sells 27% online and 73% offline. Online runs through 3 retailers; offline through 3.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 590K ratings on 5 retailers, Kingsford averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 590K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
