GRIPS CUSTOMERS & RESEARCH PARTNERS
Brillo is owned by Armaly Brands, a private, family-owned business, and according to offline in-store data from Grips Intelligence spanning January 1 to June 30, 2026 across Amazon, Lowe's, Ace Hardware, and Home Depot, Amazon commanded the dominant 60.1% revenue share, followed by lowes.com at 20.0%, acehardware.com at 10.5%, and homedepot.com at 9.3%. During this period, the average product price sat at $7.41, edging down 1.2% overall while ticking up 1.6% month-over-month to $7.43. On the revenue side, momentum softened, with sales declining 2.9% overall and 2.3% versus the prior month. Together, these figures point to a heavily Amazon-weighted channel mix paired with modest pricing and revenue contraction across the tracked retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Brillo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brillo.
BY REVENUE
Brillo sells 73% online and 27% offline. Online runs through 3 channels; offline through 2.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 74K ratings on 4 channels, Brillo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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