GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Brillo generated the majority of its revenue through Amazon, which accounted for 65.9% of total revenue share across tracked retailers from January to May 2026. Lowes.com followed as the second-largest channel at 17.4%, with Ace Hardware and Home Depot contributing 9.4% and 7.3% respectively. The brand's average product price stood at $7.59, though pricing showed a downward trend with a 4.8% decrease over the tracked period. Overall revenue also declined by 6.7% during the same window, signaling potential competitive pressure or shifting consumer demand. This distribution pattern highlights Brillo's heavy reliance on Amazon as its dominant sales channel, with home improvement retailers collectively making up the remaining third of revenue.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brillo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Brillo.
BY REVENUE
Brillo sells 75% online and 25% offline. Online runs through 3 retailers; offline through 2.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 77K ratings on 4 retailers, Brillo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
