GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Guardsman recorded an overall revenue growth of 9.0% between January and May 2026 across tracked retailers including Amazon, Ace Hardware, Lowe's, and Home Depot. Amazon dominates as Guardsman's primary sales channel, commanding a significant 78.0% share of total revenue, far outpacing Ace Hardware at 11.7% and Lowe's at 8.4%. The brand's average product price stands at $11.10, with pricing trending upward by 10.9% over the tracked period. Home Depot represents the smallest share of Guardsman's revenue at just 1.9%, suggesting potential room for growth in that channel. These insights highlight Guardsman's heavy reliance on Amazon as its core retail partner while maintaining a presence across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Guardsman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Guardsman.
BY REVENUE
Guardsman sells 84% online and 16% offline. Online runs through 3 retailers; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 341K ratings on 4 retailers, Guardsman averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 341K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.47
Price
$127K
Revenue
$11.08
Price
$87K
Revenue
$14.86
Price
$69K
Revenue
$15.73
Price
$65K
Revenue
