O-Cedar

O-Cedar Market Overview

O-Cedar, a brand of Germany's family-owned Freudenberg Group, generated the vast majority of its tracked sales through a single retail partner, with Amazon accounting for 80.6% of year-to-date revenue, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, menards.com, lowes.com and acehardware.com. The remainder was split narrowly between menards.com and lowes.com at 8.3% each, with acehardware.com contributing 2.3%. Momentum was positive in the most recent period, as revenue rose 14.0% month over month and grew 10.3% across the May–July timeseries window. Pricing also firmed, with the average selling price reaching $28.21, up 3.0% versus the prior month and 3.7% over the quarter, against a period average of $27.86. The brand's highest-priced tracked items on Amazon cluster near the $49 mark, suggesting room for premium positioning above its typical price point.