GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Schumacher generated an average product price of $90.28 across tracked retailers between January and May 2026. Amazon dominates Schumacher's retail distribution, commanding an overwhelming 86.4% revenue share, followed by menards.com at 10.4% and acehardware.com at 3.2%. The brand experienced a notable 14.3% decline in overall revenue during the tracked period, signaling potential headwinds in consumer demand. Average pricing also trended downward, dropping 5.1% over the same timeframe, which may reflect increased promotional activity or competitive pressure in the market. These insights, sourced from Grips Intelligence, suggest Schumacher faces a challenging landscape heading into mid-2026 despite its strong Amazon-centric distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Schumacher on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Schumacher.
BY REVENUE
Schumacher sells 82% online and 18% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Jan to 84% in May.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 438K ratings on 3 channels, Schumacher averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 438K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$187.72
Price
$1.02M
Revenue
$89.99
Price
$435K
Revenue
$94.41
Price
$390K
Revenue
$82.07
Price
$283K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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