GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, menards.com and acehardware.com shows Schumacher — a brand operated by privately held Schumacher Electric Corporation — carrying an average product price of $89.93. Amazon dominates the brand's offline retail footprint with 83.8% of year-to-date revenue, followed by menards.com at 12.0% and acehardware.com at a slim 4.2%. Revenue momentum has been mixed, ticking up 2.2% month over month in the most recent period but falling 20.0% overall across the May-to-July timeseries window. Average selling price has been similarly soft, easing 1.7% over the same stretch to $87.25 despite a 0.9% monthly uptick. Top-selling items span a wide price range, from the $81.63 SC1361 to the $194.58 SC1446, suggesting the brand's assortment straddles both entry-level and premium price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Schumacher on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Schumacher.
BY REVENUE
Schumacher sells 84% online and 16% offline. Online runs through 1 channel; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 504K ratings on 3 channels, Schumacher averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 504K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$188.67
Price
$1.24M
Revenue
$87.14
Price
$555K
Revenue
$89.99
Price
$501K
Revenue
$81.63
Price
$461K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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