GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across menards.com, Amazon, and homedepot.com between January 1 and July 31, 2026, ToolBox operates as a highly concentrated, low-ticket brand with an average product price of $7.73. Menards accounts for 96.4% of year-to-date revenue, leaving Amazon at just 2.2% and Home Depot at 1.4% — a distribution mix that leaves the brand heavily dependent on a single retail partner. Momentum has been positive over the May-through-July window, with revenue up 13.2% month over month and 17.1% across the period. Pricing has moved in step, climbing 4.1% month over month to $8.25 and 13.9% overall, suggesting gains are being driven by realized price as much as unit velocity. The combination of rising average price and sustained revenue growth points to limited price sensitivity at this end of the market, though the narrow channel base remains the clearest structural risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for ToolBox on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for ToolBox.
BY REVIEW COUNT
Across 19K ratings on 3 channels, ToolBox averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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