Grips Intelligence in-store data tracked across Home Depot, Lowe's and Menards from January 1 to July 31, 2026 shows Safety Tubs, a brand under Japan's LIXIL Corporation (TSE: 5938), concentrating its sales across a narrow set of big-box retail partners. Home Depot accounts for the largest slice of year-to-date revenue at 44.8%, followed by Lowe's at 32.6% and Menards at 22.6%, indicating a fairly balanced but retailer-dependent distribution footprint. The average product price of $3,243.99 places the brand firmly in the premium end of its category, with the most recent monthly average reaching $3,732.90. That pricing has climbed 28.7% over the tracked period, suggesting a mix shift toward higher-specification units rather than volume-driven growth. Revenue, however, fell 57.1% across the same window and dropped 66.6% in the latest month alone, a trend worth watching against the backdrop of rising average selling prices.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 57% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 29% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Safety Tubs on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safety Tubs.
BY REVENUE
Safety Tubs sells 77% online and 23% offline. Online runs through 2 channels; offline through 1. Online share has moved from 100% in Mar to 73% in Jul.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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