GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to July 31, 2026, Rowenta — a brand of Groupe SEB (Euronext Paris: SK) — posted revenue growth of 29.7% over the period, including a 20.5% month-over-month gain in the most recent month. Distribution remains heavily concentrated, with Amazon accounting for 98.5% of year-to-date revenue and homedepot.com contributing the remaining 1.5%. Pricing has also trended upward, with the average selling price rising 6.9% overall and 4.5% month-over-month to $119.57, above the $114.19 period average. The assortment spans a wide price ladder, from entry points near $79.95 to premium items above $347. Together, these figures point to a brand growing through price realization as much as volume, while remaining highly dependent on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rowenta on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rowenta.
BY REVIEW COUNT
Across 708K ratings on 2 channels, Rowenta averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 708K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.95
Price
$1.86M
Revenue
$347.58
Price
$1.23M
Revenue
$169.95
Price
$1.14M
Revenue
$109.99
Price
$1.01M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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