Floortex

Floortex Market Overview

Grips Intelligence in-store data tracked across Home Depot, Lowe's and Newegg from January 1 to July 31, 2026 shows Floortex generating steady momentum, with revenue up 37.9% over the period and a further 9.8% month-over-month gain in the most recent reading. Home Depot is the brand's dominant retail partner at 66.5% of year-to-date revenue, while Lowe's contributes 30.9% and Newegg accounts for the remaining 2.1%. Pricing has firmed alongside volume, with the average price rising 11.6% overall to $87.12 in the latest month, versus an $81.41 average across the full period. That combination of rising revenue and rising average price suggests demand is holding up even as the assortment skews toward higher-ticket items priced well above $250. Floortex, operated by UK-based Floortex Europe Ltd, remains heavily concentrated in the two big-box home improvement channels, leaving diversification as the clearest strategic lever.