GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot and Lowe's shows Baxton Studio, a brand of Illinois-based Wholesale Interiors, Inc., operating with a heavily concentrated retail footprint. Home Depot accounts for 96.6% of year-to-date revenue, while Lowe's contributes just 3.3%, leaving the brand's performance closely tied to a single retail partner. Revenue has softened over the May–July window, declining 4.0% month over month and 28.0% across the period. Average product price moved in the opposite direction, rising 4.5% month over month to $294.41 and 4.0% over the three-month span, against a year-to-date average of $268.74. The divergence between falling revenue and rising average price points to a mix shift toward higher-ticket items rather than broader volume growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Baxton Studio on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Baxton Studio.
BY REVIEW COUNT
Across 80K ratings on 2 channels, Baxton Studio averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 80K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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