MARTHA STEWART

MARTHA STEWART Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Home Depot, and Lowe's, Martha Stewart demonstrated strong momentum with overall revenue growing 50.5% during the tracked period. Amazon leads as the dominant retail channel, capturing 46.7% of Martha Stewart's revenue share, followed by Home Depot at 29.9% and Lowe's at 23.4%. The brand's average product price rose 43.1% over the period, reaching $77.46, suggesting a notable shift toward higher-priced product lines. Across retailers, Martha Stewart's product assortment spans a wide price range, from sub-$100 kitchenware on Amazon to premium outdoor furniture sets on Lowe's priced above $2,600. This upward pricing trend, paired with accelerating revenue growth, signals strengthening consumer demand and effective premium positioning for the Martha Stewart brand.