Anji Mountain

Anji Mountain Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Lowe's, Office Depot, and Amazon shows Anji Mountain, a brand operated by family-owned GFH Enterprises, Inc., generating the bulk of its retail revenue through a single account. Home Depot alone accounts for 67.8% of year-to-date revenue, with Lowe's contributing 22.7%, Office Depot 7.5%, and Amazon just 2.0%. That concentration leaves the brand heavily exposed to shelf decisions at one retailer, particularly as overall revenue has fallen 20.1% over the tracked period despite a marginal 0.5% month-over-month uptick in the most recent reading. Average selling price stands at $87.35 year-to-date but slipped to $81.64 in the latest month, a 3.6% monthly decline and a 5.2% drop across the period. The downward price trend alongside falling revenue suggests promotional pressure rather than volume-driven growth, a dynamic worth monitoring as assortments range from sub-$70 items at Office Depot to rugs approaching $1,000 at Lowe's.