GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, homedepot.com, and lowes.com, Mind Reader maintains a notably balanced retail footprint. Amazon accounts for 39.6% of year-to-date revenue, followed closely by homedepot.com at 33.4% and lowes.com at 26.8%, leaving the brand less dependent on any single retail partner than most peers. The average product price sits at $31.04, though pricing has softened modestly, easing 1.5% over the tracked period to $30.55 in the most recent month. Revenue has contracted 12.8% across the timeseries window, signaling pressure on overall sell-through despite the diversified channel mix. Encouragingly, the latest month showed a 3.2% sequential revenue gain, suggesting the downward trend may be stabilizing.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Mind Reader on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Mind Reader.
BY REVIEW COUNT
Across 3.21M ratings on 3 channels, Mind Reader averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 3.21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$90.12
Price
$257K
Revenue
$78.57
Price
$130K
Revenue
$28.81
Price
$111K
Revenue
$26.04
Price
$52K
Revenue
$34.99
Price
$47K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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