GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across tracked retail channels shows Magic Chef, a brand held by privately owned CNA International Inc., concentrating almost all of its measured sales in a single account. Home Depot accounted for 94.9% of year-to-date revenue share, dwarfing Amazon's 4.0% and leaving the brand heavily dependent on one retail relationship. Revenue softened over the period, declining 4.8% month-over-month and 8.7% across the May-to-July timeseries window. Average selling price sat at $279.95, though pricing also drifted lower, down 5.9% month-over-month to $280.31 and 3.0% over the tracked stretch. Top-selling items skewed well above that average, with washer-dryer combos priced between roughly $1,160 and $1,223, suggesting a wide price ladder beneath a value-oriented blended average.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Magic Chef on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Magic Chef.
BY REVIEW COUNT
Across 1.44M ratings on 2 channels, Magic Chef averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO MAGIC CHEF
