GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Magic Chef generated the vast majority of its revenue through homedepot.com, which accounted for 92.7% of its revenue share between January and April 2026, with Amazon capturing just 5.9%. The brand's average product price during this period stood at $313.84, though pricing showed a notable downward trend with a 25.9% overall decrease across the tracked timeframe. Despite the pricing decline, Magic Chef experienced a significant monthly revenue surge of 41.8% in the most recent month, suggesting renewed consumer demand. These dynamics point to a brand heavily reliant on a single retail channel while navigating considerable price and revenue fluctuations in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 26% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Magic Chef on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Magic Chef.
BY REVENUE
TO MAGIC CHEF
