GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, homedepot.com and lowes.com, Better Houseware maintains an average product price of $17.23. Amazon dominates the brand's revenue mix at 81.2% share, while homedepot.com contributes 17.1% and lowes.com trails at just 1.6%. Momentum has softened over the May–July 2026 window, with revenue falling 6.4% month-over-month and 21.0% across the full three-month period. Pricing, however, has moved in the opposite direction, rising 3.8% over the same stretch to reach $17.35, a 2.2% monthly increase. The combination of climbing average prices and declining revenue suggests unit volumes are contracting faster than headline sales figures imply, leaving heavy concentration risk on a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Better Houseware on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Better Houseware.
BY REVIEW COUNT
Across 241K ratings on 3 channels, Better Houseware averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 241K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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