GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rocky generated the vast majority of its offline revenue through Lowe's, which accounted for 91.6% of revenue share compared to just 8.4% at Home Depot, based on tracking across these two retailers from January to May 2026. The brand's average product price during this period stood at $183.35, though pricing showed a downward trend with a 9.0% overall decrease observed across the tracked months. Notably, Rocky's revenue experienced a significant decline of 29.4% over the March to May 2026 timeseries period, signaling potential seasonal or competitive headwinds. There was also a notable pricing gap between retailers, with top-selling products at Lowe's averaging around $296 per unit while Home Depot's top sellers were priced closer to $177. These trends suggest Rocky may need to reassess its retail distribution strategy and pricing alignment to stabilize performance heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rocky on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Rocky.
BY REVIEW COUNT
Across 576K ratings on 2 retailers, Rocky averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 576K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$177.00
Price
$32K
Revenue
$179.44
Price
$32K
Revenue
$140.28
Price
$27K
Revenue
$177.00
Price
$27K
Revenue