Heartland

Heartland Market Overview

According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Lowe's and Home Depot, Heartland's demand is heavily concentrated in a single retail channel. Lowe's accounts for 96.6% of year-to-date revenue, dwarfing Home Depot's 2.1% share and leaving the brand highly exposed to the performance of one partner. Pricing sits at an average of $353.65 per product, though the mix skews sharply by retailer, with Lowe's assortment reaching into the thousands of dollars per unit. Momentum has been mixed over the May-to-July window: revenue fell 11.7% overall while rebounding 9.9% in the most recent month. Average price moved in the opposite direction, climbing 27.3% month over month to $430.51 and finishing the period up 9.5%, suggesting a shift toward higher-ticket transactions.