GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Heartland demonstrated strong overall revenue growth of 136.5% between January and May 2026 across Lowes.com, HomeDepot.com, and Amazon. The brand's retail presence is heavily concentrated at Lowes.com, which commands a dominant 94.8% share of Heartland's total revenue. Heartland maintains a relatively high average product price of $246.25, which itself saw a significant 118.2% increase over the tracked period. Despite this overall upward trajectory, the most recent month showed a notable 36.6% revenue decline compared to the prior month, suggesting potential seasonal fluctuation. HomeDepot.com and Amazon account for just 3.2% and 1.4% of revenue share respectively, indicating significant room for multi-retailer expansion.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 186% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 162% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Heartland on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Heartland.
BY REVIEW COUNT
Across 63K ratings on 3 retailers, Heartland averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 63K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
