Georgia Boot

Georgia Boot Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's and Home Depot shows Georgia Boot, a brand owned by Rocky Brands (NASDAQ: RCKY), generating the vast majority of its tracked revenue at a single retailer, with Lowe's accounting for 92.6% of year-to-date sales versus just 7.4% at Home Depot. The brand's average product price sits at $167.37, though monthly pricing has softened slightly, easing 1.4% over the tracked period to $163.84 in the most recent month despite a 0.5% month-over-month uptick. Revenue momentum has been the bigger challenge, declining 11.8% in the latest month and 28.5% across the May-to-July window. That concentration means shelf performance at Lowe's effectively dictates the brand's overall trajectory, leaving limited offset from its smaller Home Depot presence. Price points also diverge by retailer, with top Lowe's items clustering near $187.94 while leading Home Depot styles range from roughly $101 to $189.