GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon and Lowe's, Carhartt posted an average product price of $37.24. Amazon accounted for the majority of year-to-date revenue at 64.9%, with lowes.com contributing the remaining 34.9%. Momentum accelerated in the most recent period, with revenue growing 36.7% month over month and 59.2% overall across the May-to-July window. Pricing moved up modestly alongside that growth, with the average price reaching $36.81, a 4.0% monthly increase and a 1.8% rise over the tracked period. The split between a high-volume, lower-priced Amazon assortment and higher-ticket items at Lowe's, where leading listings range from $54.99 to $129.99, underscores a clear two-channel pricing dynamic.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 59% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Carhartt on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Carhartt.
BY REVENUE
Carhartt sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 17M ratings on 2 channels, Carhartt averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.82
Price
$3.71M
Revenue
$57.77
Price
$808K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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