GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ford generated 97.3% of its revenue share through Amazon between January and May 2026, with Lowe's and Home Depot accounting for the remaining share across the three tracked retailers. The brand's average product price stood at $73.46 during this period, though its top-selling products on Amazon—licensed ride-on vehicles like the Ford Bronco Raptor and F-150 Raptor—were priced between $369 and $389. Ford experienced strong momentum, with overall revenue growing 20.6% over the tracked period. Average prices also trended upward, rising 7.6% overall, signaling either a shift toward higher-priced items or strategic price increases. This combination of dominant Amazon presence, rising prices, and double-digit revenue growth paints a picture of a brand gaining significant traction in the online retail space.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ford on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Ford.
BY REVIEW COUNT
Across 1.04M ratings on 3 retailers, Ford averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.04M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$369.98
Price
$1.83M
Revenue
$369.98
Price
$831K
Revenue
$369.98
Price
$679K
Revenue
$388.74
Price
$556K
Revenue
