GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 tracks John Deere, a brand of Deere & Company (NYSE: DE), across four retail channels: Lowe's, Amazon, Home Depot and Ace Hardware. Lowe's dominates the mix with 66.8% of year-to-date revenue, followed by Amazon at 24.7%, while Home Depot (4.7%) and Ace Hardware (3.6%) together account for less than a tenth of sales. Revenue has softened over the May–July window, falling 7.4% month-over-month and 17.4% across the tracked period. Pricing has moved in the opposite direction, with the average price rising 10.2% to $95.35 against a period-wide average of $88.96. That combination of higher prices and declining revenue points to volume pressure rather than a pullback in premium positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for John Deere on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for John Deere.
BY REVENUE
John Deere sells 36% online and 64% offline. Online runs through 3 channels; offline through 2. Online share has moved from 12% in Mar to 34% in Jul.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 1.07M ratings on 4 channels, John Deere averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.07M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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