John Deere

John Deere Market Overview

John Deere, the flagship brand of Deere & Company (NYSE: DE), generated an average product price of $91.99 across offline retail channels tracked by Grips Intelligence between January 1 and September 30, 2026. Lowe's dominates the brand's in-store revenue mix at 69.9% year-to-date, followed by Amazon at 20.3%, with Home Depot (5.6%) and Ace Hardware (3.9%) splitting the remainder. Third-quarter momentum softened considerably, as revenue fell 44.0% month-over-month and declined 60.4% across the July–September window. Average selling price followed a similar trajectory, dropping 35.0% month-over-month to $50.16 and falling 50.1% over the quarter. The gap between Lowe's high-ticket assortment and the lower-priced items concentrated on Amazon and Ace Hardware helps explain the wide swings in blended pricing.