GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, John Deere generated the majority of its revenue through Lowe's, which accounted for 65.1% of total revenue share across tracked retailers including Amazon, Home Depot, and Ace Hardware from January to May 2026. Amazon captured the second-largest share at 26.3%, while Home Depot and Ace Hardware trailed significantly at 5.1% and 3.4% respectively. The brand's average product price stood at $85.33, though pricing varied dramatically across retailers, with Lowe's featuring premium lawn tractors priced above $2,400 and Amazon skewing toward lower-cost accessories and toys. Notably, John Deere experienced strong overall revenue growth of 65.9% during the tracked period, signaling robust consumer demand heading into the spring and summer seasons. Despite this upward trajectory, the most recent month saw a 7.2% revenue dip alongside a 4.1% decline in average price, suggesting possible seasonal promotional activity.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 67% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for John Deere on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for John Deere.
BY REVENUE
John Deere sells 38% online and 62% offline. Online runs through 3 retailers; offline through 2.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 1.21M ratings on 4 retailers, John Deere averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
