GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, homedepot.com, acehardware.com and menards.com between January 1 and July 31, 2026, Boss — a brand owned by HUGO BOSS AG (FWB: BOSS) — shows a heavily concentrated retail footprint. Amazon alone accounts for 69.0% of year-to-date revenue, with lowes.com a distant second at 19.5% and homedepot.com, acehardware.com and menards.com together contributing just 11.6%. Revenue rose 9.1% over the May–July 2026 window, including a 6.3% month-over-month gain in the most recent period. Pricing moved in the same direction, with the average selling price up 9.7% to $35.57, above the $31.63 year-to-date average. The combination of rising prices and expanding revenue suggests Boss is capturing growth without discounting across its measured channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Boss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Boss.
BY REVENUE
Boss sells 81% online and 19% offline. Online runs through 3 channels; offline through 3.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 343K ratings on 5 channels, Boss averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 343K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$0.99
Price
$25K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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