GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Boss maintained an average product price of $35.90 across five major retailers tracked from January to May 2026. Amazon dominated Boss's revenue distribution, commanding a substantial 76.2% share, far outpacing Lowe's at 12.9% and Home Depot at 4.4%. The brand demonstrated strong momentum during the period, with revenue growing 9.7% overall and average prices rising 6.8%, signaling healthy demand and pricing power. Ace Hardware and Menards rounded out the retailer mix with 3.5% and 2.9% revenue shares respectively, highlighting Boss's broad retail presence. This diversified yet Amazon-heavy distribution strategy positions Boss to capture demand across multiple retail channels while leveraging the reach of the largest e-commerce platform.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Boss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Boss.
BY REVENUE
Boss sells 84% online and 16% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 90% in Jan to 83% in May.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 367K ratings on 5 retailers, Boss averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 367K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$0.99
Price
$26K
Revenue
