GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Menards, Home Depot, and Lowe's, ProLine — a brand under Godrej Consumer Products Limited (NSE: GODREJCP) — maintains a highly concentrated retail footprint. Menards accounts for 82.0% of year-to-date revenue, far ahead of Home Depot at 13.3% and Lowe's at just 3.9%. The brand's average product price sits at $7.83, though pricing has softened 7.5% over the tracked period, with the most recent month averaging $8.19 and flat month over month. Revenue momentum has been negative, declining 8.5% in the latest month and 13.9% overall across the July through September timeseries window. The combination of single-retailer dependence and simultaneous price and revenue erosion suggests limited diversification cushioning ProLine against channel-level volatility.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for ProLine on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for ProLine.
BY REVENUE
ProLine sells 15% online and 85% offline. Online runs through 2 channels; offline through 2. Online share has moved from 6% in May to 17% in Sep.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 30K ratings on 4 channels, ProLine averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,719.99
Price
$49K
Revenue
$1,819.99
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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