GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes, Ace Hardware, and Amazon, Toro demonstrated strong momentum with overall revenue growing 46.7% during the tracked period. The brand's average product price rose 26.3% to reach $242.99, signaling a notable shift toward higher-value purchases. Lowes.com dominated as Toro's primary retail channel, commanding an overwhelming 88.1% of total revenue share, followed by Ace Hardware at 9.5% and Amazon at just 2.3%. This heavy concentration at Lowes highlights the retailer's critical role in Toro's distribution strategy. Despite a 15.6% month-over-month revenue dip in the most recent period, the brand's strong overall growth trajectory suggests robust seasonal demand heading into the summer months.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 24% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Toro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Toro.
BY REVENUE
Toro sells 7% online and 93% offline. Online runs through 2 retailers; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 636K ratings on 3 retailers, Toro averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 636K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
