GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Troy-Bilt generated the majority of its revenue through Home Depot, which accounted for 78.2% of revenue share, followed by Menards at 21.4%. The brand's average product price stood at $426.41, with pricing trending upward by 13.5% over the tracked period. Troy-Bilt demonstrated strong momentum with overall revenue growing 35.2% during the observed timeframe. Notably, Home Depot's top-selling Troy-Bilt products were premium zero-turn riding mowers priced above $3,300, while Menards focused on more affordable equipment with prices starting around $249. This pricing divergence across retailers suggests Troy-Bilt is effectively positioning its product mix to capture both premium and value-oriented customer segments.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Troy-Bilt on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Troy-Bilt.
BY REVENUE
Troy-Bilt sells 78% online and 22% offline. Online runs through 1 retailer; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 55K ratings on 2 retailers, Troy-Bilt averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 55K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,421.87
Price
$2.17M
Revenue
$3,497.93
Price
$1.95M
Revenue
$3,330.78
Price
$1.69M
Revenue