GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Marathon recorded an average product price of $39.68 across tracked retailers between January and May 2026. Lowes.com emerged as the dominant sales channel, capturing 45.7% of Marathon's revenue share, followed by acehardware.com at 36.7%, making these two retailers responsible for over 82% of total revenue. Notably, Marathon experienced strong overall revenue growth of 38.3% during the tracked period, signaling increasing consumer demand. Average pricing also trended upward with a 4.4% overall increase, suggesting the brand has maintained pricing power despite broader market pressures. Amazon and homedepot.com accounted for smaller but meaningful shares at 9.4% and 7.3% respectively, indicating Marathon's distribution remains heavily concentrated in home improvement-focused retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 43% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Marathon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Marathon.
BY REVENUE
Marathon sells 21% online and 79% offline. Online runs through 4 retailers; offline through 2. Online share has moved from 26% in Jan to 26% in May.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 108K ratings on 4 retailers, Marathon averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 108K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.41
Price
$30K
Revenue
