GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Marathon's revenue declined 15.9% across the January 1–June 30, 2026 tracking period spanning Lowe's, Ace Hardware, Home Depot, and Amazon in-store channels, with the most recent month down 14.6% versus the prior month. Grips Intelligence data shows Lowe's dominated distribution at a 45.5% revenue share, followed closely by Ace Hardware at 37.0%, while Home Depot (9.2%) and Amazon (7.7%) trailed well behind. The average product price held around $39.73, edging down 1.8% over the period to roughly $39.54. This concentration means nearly 83% of revenue flowed through just two retail partners. The combination of softening revenue and modest price erosion points to demand pressure rather than pricing strategy driving the decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Marathon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Marathon.
BY REVENUE
Marathon sells 26% online and 74% offline. Online runs through 4 channels; offline through 2. Online share has moved from 21% in Feb to 36% in Jun.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 112K ratings on 4 channels, Marathon averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 112K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.22
Price
$37K
Revenue
$74.86
Price
$25K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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