GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, TruFuel demonstrated strong momentum with revenue growing 67.2% over the tracked period. Ace Hardware dominated as the leading retail channel, commanding 51.2% of TruFuel's total revenue share, followed by Lowe's at 24.7% and Menards at 19.5%. The brand's average product price stood at $16.97, with pricing trending upward by 7.4% over the period. Notably, Amazon and Home Depot combined accounted for just 4.7% of revenue share, indicating TruFuel's sales are heavily concentrated in traditional hardware and home improvement channels. This retailer distribution suggests a strong alignment with the specialty hardware store shopper rather than the general e-commerce consumer.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 78% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for TruFuel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for TruFuel.
BY REVIEW COUNT
Across 329K ratings on 5 retailers, TruFuel averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 329K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
