Briggs & Stratton

Briggs & Stratton Market Overview

According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Home Depot, Lowe's, Menards, and Amazon, Briggs & Stratton's revenue declined 16.4% over the period, signaling softening offline demand. Home Depot led the brand's channel mix at 34.2% of revenue, followed by Lowe's at 24.6%, Menards at 22.4%, and Amazon at 18.7%, showing a heavy reliance on big-box retail. The average product price rose sharply to $22.66, a 22.1% month-over-month jump and up 21.6% overall, indicating an aggressive shift toward higher-priced items even as volume weakened. This price-versus-revenue divergence suggests that pricing gains were not enough to offset falling unit sales during the tracked window. Together, these Grips Intelligence datapoints point to a brand under pressure in the offline channel, balancing rising average prices against a double-digit revenue contraction.