GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's and Home Depot from January 1 to July 31, 2026, Honda — operated directly by Honda Motor Co., Ltd. (NYSE: HMC) — shows a heavily concentrated channel mix. Amazon alone accounts for 81.1% of year-to-date revenue, with lowes.com at 12.4% and homedepot.com trailing at 6.6%. The average product price sits at $43.60, reflecting a catalog weighted toward lower-ticket items even as premium listings command four-figure prices. Revenue momentum has been mixed, rising 6.0% month-over-month in the most recent period yet down 3.1% across the May–July window. Average selling prices moved in the opposite direction, up 2.7% month-over-month and 2.3% overall, suggesting pricing strength is partially offsetting softer volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Honda on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Honda.
BY REVENUE
Honda sells 93% online and 7% offline. Online runs through 3 channels; offline through 1. Online share has moved from 41% in Mar to 96% in Jul.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 953K ratings on 3 channels, Honda averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 953K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,120.00
Price
$1.17M
Revenue
$1,199.00
Price
$969K
Revenue
$45.94
Price
$876K
Revenue
$2,731.24
Price
$281K
Revenue
$1,299.00
Price
$113K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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