GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wrangler maintained an average product price of $35.24 across tracked retailers between January and May 2026. Amazon dominated Wrangler's revenue distribution, capturing a commanding 87.6% share, followed by Menards at 9.2% and Home Depot at 2.4%. The brand experienced a notable revenue decline of 13.1% over the tracked period, accompanied by a 5.7% drop in average pricing, suggesting increased discounting pressure. Wrangler's presence on Home Depot and Menards highlights the brand's diversified retail strategy beyond its core Amazon channel. These trends point to a challenging period for Wrangler as it navigates pricing and revenue headwinds across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wrangler on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Wrangler.
BY REVENUE
Wrangler sells 90% online and 10% offline. Online runs through 2 retailers; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 15M ratings on 3 retailers, Wrangler averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
