Wrangler

Wrangler Market Overview

Grips Intelligence in-store data tracked across Amazon, Menards, Home Depot and Lowe's from January 1 to September 30, 2026 shows Wrangler, a named segment of New York Stock Exchange-listed Kontoor Brands (NYSE: KTB), concentrating the vast majority of its measured revenue in a single channel. Amazon alone accounts for 83.3% of year-to-date revenue, with menards.com a distant second at 12.4% and homedepot.com and lowes.com contributing just 3.3% and 1.1% respectively. The brand's average product price sits at $32.95, though pricing has softened 3.5% over the tracked period, with a 2.6% month-over-month decline to $32.68 in the most recent period. Revenue has also trended lower, falling 12.4% overall and 6.7% versus the prior month. That combination of price erosion and volume decline, paired with heavy single-channel dependence, is the key dynamic to watch for Wrangler heading into the next reporting cycle.