GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowe's, and Home Depot, Realtree's in-store revenue grew 45.5% over the tracked period, signaling strong momentum in the outdoor retail category. Amazon dominated the brand's channel mix with a 72.3% revenue share, followed by lowes.com at 15.5% and homedepot.com at 11.3%. The brand's average product price climbed to $28.51, representing a 9.4% increase over the period as pricing power strengthened. This combination of accelerating revenue and rising average prices underscores Realtree's expanding footprint across major U.S. offline retail channels in the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Realtree.
BY REVENUE
Realtree sells 87% online and 13% offline. Online runs through 3 channels; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 8.8K ratings on 3 channels, Realtree averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 8.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
